B2B Content - Industry Toolkit
Taking flat and jargon-heavy corporate information and transforming it into rich, engaging and memorable content.
The Tourism NT corporate website was full of useful information…
…However nobody read it! I led a project to transform the ‘Industry Toolkit - Sustainable Tourism’ section from a dull and inaccessible pdf, into a series of content-rich pages.
We used UX best principles, SEO and search trend data, rich design, and imagery, and created something truly standout, provoking, and beautiful. The content was both long and short-form, with articles, imagery and animated elements to communicate complex information compellingly and succinctly.
When presented to the executive board, the work led to a project to overhaul the entire corporate website to follow suit!
Results
Increase in time on site by 20%
Positive stakeholder feedback
Increase links to tourism operators