nt.com refresh
To keep on top of user-experience best practice and ensure consumers who reached the website were engaging and converting into potential travellers, I designed and delivered a website refresh project.
Designed in-house and built on contentstack.
The revamped northernterritory.com website featured new content blocks, a refreshed layout, and more opportunities for first-party data (leads) capture to continue the conversation with potential travellers via email and social.
The new website included a Quiz to help guide users through travel content, enabling them to envisage a holiday to the beautiful NT.
The website was localised for UK, EU, US and Asia (China, Singapore and Japan) through Transperfect translation services and bespoke content for each region.
Results
Increase in average time on site by 20%
Increase organic lead capture by 10%
Increase return visitors by 10%
Increase page depth from 1 to 2.2