Qantas Assure Global Launch
Qantas was launching a new health insurance product. I managed the production of an international marketing campaign.
Christopher Walken got people walk’ng and signing up for health insurance
I led the end-to-end production and execution of a high-impact, multi-channel campaign to launch Qantas Assure, a brand-new health insurance product, into the highly competitive markets of Australia and the US. The campaign spanned TV, print, OOH, digital, and radio, ensuring maximum reach and engagement. I also contributed to key creative elements, including copywriting, design, and UX, to enhance brand positioning and user experience.
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Results
Campaign delivered on time and on budget
Sign up targets met by Qantas