Hi, I’m Kristie

I am a senior marketing leader with experience gained from boutique agencies and in-house roles, driving brand growth and business success in tech, tourism, transport, government and FMCG.

With a strong background in European and global markets, I am passionate about leading teams, solving problems, creating beautiful content, working with technology, thinking strategically, and executing small to large-scale integrated full-funnel campaigns.

Please feel free to get in touch or view my LinkedIn for more information.

Key services and skills

Strategy and Execution

Delivering impactful international marketing programs, with demonstrated success across Europe and other global markets (EU, UK, US, and Asia), focussing on revenue growth, ROI and customer lifecycle management (acquisition —> nurturing).

Global Brand and Content Marketing

Building brand and content strategies and assets by analysing consumer (B2B or B2C) behavior, and market and technology trends to connect with audience segments.

Team Building, Leadership and Nurturing

I love leading a team and have a strong record in encouraging collaboration, fostering innovation, and rewarding and nurturing hard-work.

Stakeholder Engagement and Management

A social person at heart, I love collaborating and engaging with stakeholders from across the business to ensure the sharing of knowledge, skills, and resources to drive the best results!

Data-Driven Decision-Making and Privacy

What is marketing without data?! From Big Data to the cookie apocalypse and personalisation; I have developed and implemented strategies to align with customer and data trends, and technology enablement, all whilst ensuring good governance.

Love for Technology (and AI)

Skills in AI projects, web development (HTML, CSS, JavaScript), data analytics (GA4, Adobe Analytics), CRM, CDP, CMS, JIRA, Confluence, and marketing technology integrations. Always keeping in the loop of new technology advancements.

Contact me

Eager to explore a collaboration? Kindly share your details, and I will reach out to you promptly. I look forward to the opportunity to connect.

k.beattie87@gmail.com
(+31) 06-57812229